Papa Oppong is a celebrated Ghanaian fashion designer and visual artist known for his bold, conceptual designs that blend fashion and storytelling His self-named brand is an open dialogue on the potential of African luxury in the global fashion space. The brand is built on clothing as ever-evolving ideas that celebrate traditional craftsmanship without compromising on quality, innovation, and style. We developed a direct-to-consumer strategy for the brand, including redesigning its website, ahead of PO’s first commercial collection, SS24 Prologue, launch.

Work done:

• DTC Strategy

• Website Redesign