PR & Communications for Christie Brown

 

Christie Brown is an edgy, ultra-feminine, ready-to-wear brand for the woman with a good eye for detail. The brand speaks to the dynamism of the new age African woman, with avant-garde cuts and intriguing fabric selection.

Work done:

  • Social Media Management and Email Marketing

  • Content creation (graphic design, videography)

  • Marketing campaigns

  • Ecommerce management

  • Public relations

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Christie Brown has a mature client base with women aged 35-65. To increase the sense of family among all CB women, a few clients and their children were selected for a special mummy appreciation shoot. The pictures were posted all through the day on
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The Sweet Tooth Project was a breast cancer awareness campaign. The primary goal was to drive in-store traffic and sales to help raise funds to support a survivor. In doing so, partnerships with multiple confectioners were established to give shopper
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